SEO is a complex matter that consists of thousands of little details. What Is Anchor Text, and Why Is It Important? If you “break the rules” or focus too much on keywords and not enough on the actual content, Google can penalize your site. Yes, the technical details are complicated, but the basics are easy enough for everyone to understand and apply.īy optimizing-but not over-optimizing-your anchor words and learning the best practices, you can fine-tune your SEO and watch your rankings climb. It’s important to be clear and concise in your anchor text, but be careful not to over-optimize to the point where the text sounds spammy. Well, Google noticed and now carefully watches not only which words you choose to link, but also how often you use them and the surrounding text. In the early days, you used to be able to game the Google system by keyword stuffing anchors. However, the words you choose for linking out and into your site matter too-and quite a lot! Those words are called anchor text, and Google’s algorithms pay more attention to them than newbies (and even some marketing veterans) realize. Most marketers know that link building is one of the countless critical factors for boosting your search engine rankings in the eyes of the Google Gods.
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